This is a school project that I did together with a group for the RecaP Foundation.

RecaP is a foundation based in Arnhem that focuses on preparing people on a voluntary base to return back to working, they do this through woodwork. The assignment for us was to make a video that appeals to referring authorities and encourages them to refer their clients to RecaP. In the video we chose to use storytelling. A metaphor is used: The wood undergoes a process in order to re-enter the market, while the participant also undergoes a process in order to re-enter the labor market. Tests have also shown that this works well with the target group.

- Conceptualize (jointly)